Rs.3.5 million gets SRK, Bebo and Priyana go wild
Pam Bhandari
Feb. 21, 2006

When Bebo and Priyanka fall for SRK, the Rs. 3.5 million ad budget works for Pepsi!

It's all very hush-hush and rush-rush. But you really can''t keep a killing blend like Shah Rukh Khan, Kareena Kapoor and Priyanka Chopra under wraps. The lethal trio had just finished an ad for Pepsi in Madh Island here. The ad is being positioned as Pepsi TV. Says a well informed source: "It basically means... whenever you are watching television, you must have the cola in your hand. That's how the soft drink is being positioned in the market through this ad."

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