Indian IT solutions provider for advertising and media industry expanding fast into Middle East and Far East
Babu Ghanta
Oct. 5, 2005

A new wave of outsourcing has started. Indian IT solutions provider for advertising and media industry expanding fast into Middle East and Far East.

According to media reports, Mediaware Infotech Ltd, a city-based IT solutions provider for advertising and media industry, on Monday announced its entry into the Middle East market.

"This year we decided to develop the Middle East for business growth although our prime market is India and will continue to remain so", Deepak Chedda, Vice President, Operations, Mediaware Infotech, said in a release here.

The existing software had to be customized and fine-tuned for the Middle East market which is still very "print-heavy" market, the release said adding local settings like different trade discounts (agency commission) for each publication and client constituted a major change.

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