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Stop insulting South Asia – Indian American sues firm over Lord Ganesha's picture on beer bottle
Sonia Chopra
May 19, 2005

First it was depicting Pakistan as a dog on leash. Then it was false rumor about desecration of Koran by Newsweek. And now it is putting Hindu Lord Ganesha's picture on beer bottle! American popular media and business attitude needs some change.

These kinds of attitudes are just causing a negative image for America and the West in General.

According to PTI, Offended by the depiction of Hindu god Ganesha on a bottle of beer, an Indian American law student is suing the company for ‘hurting the sentiments of Hindus worldwide’.

Though Lost Coast Brewery has withdrawn the label, Brij Dhir, a Golden Gate University law student who is also an Attorney licensed in Mumbai, said he was seeking damages worth USD one billion from the company for ‘intimidating Hindus from practising their religion’.

Dhir, who hails from Brentwood, said the company's Indica India's IPA label showed Ganesha holding a beer in one of his arms and another in his trunk.

"How can you show a god in such a way?" Dhir asked. "There are lots of ways of having fun. This is not fun," he was quoted as saying in the Contra Costa Times.

The Brewery has e-mailed Dhir saying it would withdraw the product. "I don''t want to offend any Hindu people," co-owner Barbara Groom said.

However, Dhir seeks atleast USD 25,000 and his lawsuit mentioned that USD one billion would be appropriate to compensate.

Also named as defendants were Safeway, which carried the product, the State Department of Fair Employment and Housing and the State Attorney General's office. Dhir alleged it had failed to respond to his requests for action against the brewery, the report said.


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