Ivy Leagues of India forming in a strange way
Shekar Patnaik
Jun. 9, 2012

It all lies in program marketing techniques. Enrollment of the best pool of students is the only way a good university can brand its products.IIT Delhi and Bombay could back IIT Kanpur in holding their own entrance test while Madras, Roorkee, Kharagpur & Guwahati will stand by govt’s decision. j

All India IIT Faculty Federation secretary Prof A K Mittal said, "The IIT Kanpur's decision should not be seen in isolation. We are talking to all IITs and there is resentment among them on the fact that the IITs will not conduct their own exam and that the introduction has been scheduled for 2013 despite our reservations on the preparedness."

In a country where very Tom, Jack and Harry wants to become an engineer, top notch universities find it difficult to brand and market their superior programs.


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