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Starbucks launches a bigger push into smaller cities in China to boost profit
Rita Sharma
Apr. 2, 2012

Starbucks launches a bigger push into smaller cities in China to boost profit.Bloomberg reports Starbucks may be doing the best corporate gamble ever. The return from the investment can be enormous.
1,500 stores in more than 70 Chinese cities by 2015 and expansion through smaller cities can compensate for stagnating growth in US and elsewhere.
According to Bloomberg, China’s coffee shop market is forecast to surge 55 percent to 4.5 billion yuan ($714 million) in 2015 from 2.9 billion yuan last year, data from Euromonitor International show.
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