India learns first lesson in International marketing – why the Adam tablet PC of Hyderabad based Notion Ink is a flop in spite of being superior to American iPad product?
Gautam Zaveri
Feb. 13, 2010

Marketing high tech product especially custom software packages and consumer products is the toughest. America wins most of the time because of its strong and big domestic market. India starts learning the real lesson - welcome to tech freedom and free competition!

High tech software and consumer device (that has a large software component) marketing is the toughest thing in the world. Supplying cyber slaves to America and its large companies on hourly or daily basis is easy. Selling TV, Cars, etc like the Japanese or Koreans do is also somewhat easy. But selling software based packaged (not custom made!) products is toughest.

Americans have so long mastered that technique because of their own self-contained culture that says, "American way is the best, others are worthless." American economy is big. It is an English based economy. It dictates to the world how software must be designed. The Chinese are struggling to make and sell anything in non-American way. India has just started its journey to free competition world from the world cyber slave labor supply to Americans.

Take the example of Adam tablet PC of Hyderabad-based Notion Ink. Indian media is calling it i-Pad killer. Soon they will learn that Adam tablet PC can be a superior product but is worthless from marketing standpoint. The reason is simple. You cannot copy American software interfaces. That will be a blatant patent and copyright violation. Americans are good in intellectual property rights. There are more attorneys and real estate agents in US than you can think of. If you design your own software, the Indian way, Americans will not buy it. Selling hardware, software programmers (bodies), spices, and clothes (American design) to Americans is easy. When it comes to package software, it is extremely difficult. Find out why is it that very few Indian-Americans born and educated in America learn to speak their own language in America? That is because America does not promote diversity in true sense. American consumers will never buy Indian made software because it is not the American way.

Adam tablet PC of Hyderabad-based Notion Ink is a great lesson for Indian outsourcing industry. The only one nation that has been able to sell foreign made software to America is SAP AG from Germany. But SAP is just a development environment. Americans buy SAP and customize it in their own way.

India learns first lesson in International marketing – why the Adam tablet PC of Hyderabad based Notion Ink is a flop in spite of being superior to American iPad product?
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Marketing high tech product especially custom software packages and consumer products is the toughest. America wins most of the time because of its strong and big domestic market. India starts learning the real lesson...
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