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Pepsi plans to invest $500 million India Can Pepsi and Coke survive the India and China Free Trade Zone/Agreement?
As India and China moves towards a Free Trade Zone, what is the future of cola companies in India and China? According to experts, the future may be gloom and doom. There is a proverb among conservative Indian and Chinese political leaders They should be making computer chips not potato chips
There is a hidden cycle of nationalistic behavior in Asian countries. The last one was in 1978 when in India and other parts of Asia; the Western companies faced a set back. The recent talks about a Free Trade Agreement is a similar mood swing manifesting itself as cooperation. Many believe that India and China will finally close the door of non-essential consumer markets for the non-Indian-Chinese companies. According to some think tanks, it is just a matter of time before India-China Free Trade zone promotes Indian and Chinese companies only.
At this time tough, according to PTI, Pepsi is expanding and investing $500 million in India. Enthused by four-fold growth in business in the last five years, US cola giant Pepsico Tuesday announced up to Rs 22 billion (US$500 million) investment to consolidate its beverages and snacks business in India.
"We have invested over Rs 30 billion directly and Rs 9 billion through our partners so far and we are going to invest US $300-500 million more over the next three to five years," Indra Nooyi, President and Chief Financial Officer of Pepsico, said here.
Ranking India at number five worldwide in terms of revenues, Nooyi said Pepsico's business has grown four fold in the last five years and the company has put in place a strategy to expand further.
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