Marketing shake up in Yahoo - a net gain for Indian outsourcing companies
Reena Palem
Aug. 30, 2007

Coleman is being replaced by Hillary Schneider, an executive vice president in charge of the Internet media company's local markets and commerce unit, who is to head up the newly created "global partner solutions" unit. The division will include US sales, marketing and business development.

It can be a bonanza for Indian outsourcing companies.

In the memo, Decker said the reorganization would allow Yahoo to strike up relationships with other Web site publishers to give Yahoo a far wider range of advertising inventory to sell to advertisers, ad networks and advertising agencies. "We will be able to much more quickly identify and secure the ad inventory that best meets our advertisers'' objectives," she said. In July, recently elevated Chief Executive Jerry Yang said he would deliver a new strategic plan for the company within 100 days that will help the company respond to rapid changes in consumer behavior on the Web and competition from rival Google Inc, the top provider of search advertising.

Marketing shake up in Yahoo - a net gain for Indian outsourcing companies
Reena Palem
Yahoo Inc's top sales executive is leaving the company in the latest reorganization by President Susan Decker that merges sales into a broader division seeking new partnership deals such as ones it has struck with eBay....
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German software firm SAP has opened a new facility in Bangalore and employ more than 2000 new software engineers
Media Release
SAP Labs India is today a critical link in the company's global strategy and the firm expects it to continue to play a definitive role in its future strategy as well, he said.
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End of easy money for Indian oligarchs - Indian software services exporter Infosys Technologies Ltd is lowering its dependence on US customers through faster growth in other markets
Media Release
Gopalakrishnan also told reporters that while the business environment is more positive in Europe than the United States, US clients were saying they would increase their off shoring budgets if the US economy slowed down.
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End of desi outsourcing - IT professionals are choosing multinationals over local companies
Media Release
Overseas firms with offices in India, such as giant IBM, comprised half of the top 20, while India's third-largest information technology company, software maker Wipro, failed to make it onto the list.
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Indian oligarchs worried about Foreign Direct Investment inflows if nuke deal is scrapped
Media Release
Tata Sons chairman Ratan Tata has said the failure of the Indo-US nuclear deal would be a 'serious setback' for India, and could impact the inflow of foreign direct investment (FDI).
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Hong Kong-based $400 million, Mulitex Holdings plans to acquire a 10% equity stake in Mumbai-based Effort BPO
Media Release
Effort BPO is a focussed domestic BPO company with a current market valuation close to Rs 100 crore. The company is focussed on the Indian and Chinese domestic BPO markets ...
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US announced new recalls of tens of thousands of Chinese-made children’s products because of lead hazards
Media Release
On Wednesday, the US announced recalls of tens of thousands of Chinese-made children’s products because of lead hazards. Childhood exposure to lead can cause learning problems, reduced intelligence, hyperactivity, and attention deficit disorder.
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