Disney's joint venture with India's Yash Raj Films – a new start and sky can be the limit
Sunil Upadhay
Jun. 11, 2007

Disney's joint venture with India's Yash Raj Films to make animated movies voiced by Bollywood stars is part of the entertainment giant's new strategy in high-growth foreign markets.

These can be a big one. The Indian market is eager, but how much the voice of Bollywood stars are needed is not very clear. It can be actually funny if Big B (Amitabh Bacchan) all on a sudden talks the tome of Mickey Mouse.

However, after initial adjustments, the scope of Disney animation in India is enormous.

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