Content Management the hot new cake - search engine may have to pay for linking to popular contents!
Prabash Sachdev, Special Correspondent
September 03, 2004 

Interesting things are happening in the cyber world. Time has come when Internet has matured and now popular content will have to be purchased. Yahoo and Google may be forced to pay for the content they link their users to.

The top rated popular contents are high in demand and the content providers are ready to take advantage of that.

Many companies like IBM are rushing to buy content management companies.

International Business Machines Corp. recently said it will acquire Venetica, a content management and integration company. Financial details were not disclosed. Venetica, a privately held company based in Charlotte, North Carolina, provides software that enables organizations to access information such as business documents, still images, digital media and Web pages, and integrate it into existing business processes. Venetica's operations will be integrated with IBM's information management software business, Armonk, New York-based IBM said in a statement. As a result of the acquisition, companies will "be able to leverage all of the information they have in order to do things like better customer service, improve their operational efficiencies and improve productivity," said Janet Perna, general manager of IBM Data Management Software. "We are taking information management to a totally new level on traditional databases," she said. IBM said the acquisition is expected to close in the fourth-quarter. Venetica has about 70 employees. Venetica software will be integrated into IBM's DB2 Information Integrator software, said IBM spokeswoman Lori Bosio. She said the software can work with both IBM and non- IBM data software, including Documentum, FileNet, Hummingbird, Interwoven, Open Text and Stellent