It is a shock and shame for Indians and all Hindus. Italian designer Roberto Cavalli’s swimwear and lingerie is emblazoned with Hindu deities like Lord Rama and Devi Swaraswati. 

VHP plans to take the matter to Italian born Sonia Gandhi. Let her deal with the matter. It is a disgrace for all Indians, Hindus and non-Hindus. What would Muslims and Christians do if the same is done to their religion and culture? According to VHP and UK based Hindu samaj, the war is on and will continue till insulting Hindus stop. 

Roberto Cavalli has designed the bikinis, with an image of what looks like Lord Ram as the main motif, and this sort of offensive material really crosses the line, said an anguished Bimal Krisna Das of the UK's umbrella body for Hindu temples. 
Das's National Council of Hindu Temples officially claims to speak for more than half of Britain's 140 temples. 

The campaign comes just months after Britain's increasingly-vocal Hindus protested against a Merchant-Ivory film's plans to cast "sex icon" rock star Tina Turner in the role of Kali. 

The new protest, somewhat blasphemously dubbed by some commentators as the "holy bikinis row", includes angry letters to Cavalli's sprawling, sensuously designed headquarters in Milan and the posh London stores stocking his wares. 

Swish stores throughout Western capitals routinely describe Cavalli as the "self-proclaimed king of Italian excess". He is just the latest of a long line of European and American commercial enterprises to fall foul of Hindu sentiment. 

Till now, toilet seat covers, boxes of tissues, shoes, sandals and finger puppets have all been tracked down as bearing "offensive" images, variously of Lord Krishna, Ram, Saraswati and so on.